ATTITUDE Ultra-Nourishing Shea Butter Shampoo for Curly & Coily Hair, Vegan EWG Verified Formula, Supports 4A–4C Curl Care, 16 fl oz

Product Description

ATTITUDE Ultra-Nourishing Shampoo for Curly Hair with Shea Butter is a clean, EWG VERIFIED® shampoo designed to nourish, hydrate, and soften curly and coily hair. Made for type 3 and type 4 curls, this vegan shampoo helps cleanse the scalp and hair while preserving natural softness for more manageable, well-shaped coils.

The formula features shea butter for rich nourishment, plus watercress and Indian cress extracts to help revitalize and strengthen hair from root to tip. With 97.1% naturally sourced ingredients according to ISO 16128, this shampoo offers a gentle hair-washing routine without silicones or SLES. Its pineapple fragrance with jasmine and lily notes leaves curls feeling fresh, clean, and lightly scented.

Ideal for dry, curly, coily, or textured hair, ATTITUDE Ultra-Nourishing Shampoo for Curly Hair with Shea Butter is a great choice for shoppers looking for a vegan, dermatologically tested, naturally derived shampoo that supports softer, healthier-looking curls.

Key Benefits

• Helps nourish and hydrate curly and coily hair
• Supports softer, more manageable curls
• Designed for type 3 and type 4 curl patterns
• Formulated with shea butter, watercress, and Indian cress extracts
• EWG VERIFIED®, vegan, and dermatologically tested
• Free from silicones and SLES

Usage Instructions

How much to use: Apply a small amount to wet hair. Use more for thick, long, dense, or coily hair.

How often to use: Use as part of a regular wash routine. Curly or coily hair may benefit from washing as needed based on scalp oil, product buildup, and styling routine.

Best time to use: Use during shower or bath time when hair is fully wet.

How to apply: Massage gently into the scalp and work the lather through the roots and hair. Rinse thoroughly.

After use: For best curl softness and manageability, follow with a conditioner or curl-care product suitable for textured hair.

Foods to take or avoid: Not applicable. This is an external-use hair care product, not an ingestible supplement.

Hydration tips: For curly hair, rinse thoroughly and follow with conditioner to help maintain moisture balance. Avoid over-washing if hair feels dry.

Daily vs. cyclic use: This shampoo can be used regularly; no cycling is required. Adjust frequency based on scalp needs and curl dryness.

What to expect: Hair should feel clean, refreshed, and softer after washing. With consistent use in a curl-care routine, curls may feel more manageable and less dry.

Warnings: For external use only. Avoid contact with eyes. If irritation occurs, discontinue use. Keep out of reach of children. During pregnancy, nursing, scalp sensitivity, or active dermatological conditions, consult a qualified healthcare professional before use.

Ingredient-by-Ingredient Breakdown

Aqua / Water / Eau: Main liquid base that helps dissolve and distribute ingredients.

Glycerin: A humectant that helps attract moisture to hair.

Sodium Coco-Sulfate: Coconut-derived cleansing agent that helps create lather.

Coco-Glucoside: Gentle plant-derived cleanser that supports mild washing.

Sodium Cocoyl Isethionate: Mild surfactant that helps cleanse while maintaining a soft feel.

Lauryl Hydroxysultaine: Foam booster and cleansing support ingredient.

Shea Butter Glycerides: Softening ingredient derived from shea butter to help nourish hair.

Guar Hydroxypropyltrimonium Chloride: Conditioning polymer that helps improve slip and manageability.

Citric Acid: Helps adjust formula pH.

Panthenol: Pro-vitamin B5 ingredient used to support softness and a conditioned hair feel.

Glyceryl Oleate: Emollient and conditioning ingredient that helps improve hair feel.

PCA Glyceryl Oleate: Conditioning agent that helps support softness and moisture feel.

Sodium Benzoate: Preservative used to help protect product freshness.

Sodium Chloride: Helps adjust product texture and viscosity.

Sodium PCA: Moisture-supporting ingredient used for hydration feel.

Potassium Sorbate: Preservative used for formula stability.

Butyrospermum Parkii (Shea) Butter: Nourishing butter known for softening and moisturizing properties.

Carica Papaya (Papaya) Leaf Extract: Botanical extract included in the formula for cleansing and antioxidant support.

Nasturtium Officinale (Watercress) Extract: Botanical extract used to help purify and tonify hair.

Tropaeolum Majus (Indian Cress) Extract: Botanical extract used to support hair vitality and revitalization.

Ethyl Acetoacetate, Maltol, Methyldihydrojasmonate, Triethyl Citrate, Vanillin, Fragrance (Parfum): Fragrance components that create the product’s pineapple, jasmine, and lily scent profile.

Formulation Synergy

This formula combines gentle cleansing agents with moisture-supporting ingredients to cleanse curly hair without a heavy, stripped feel. Shea butter and shea butter glycerides help soften and nourish curls, while glycerin, sodium PCA, panthenol, and conditioning agents support a smoother, more manageable texture.

Watercress, Indian cress, and papaya leaf extracts add botanical support to the formula, while citric acid, sodium benzoate, potassium sorbate, and sodium chloride help maintain pH, freshness, and product stability. Together, the ingredients create a balanced shampoo for curly and coily hair that needs cleansing, softness, and curl-friendly nourishment.

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