ATTITUDE Extra Gentle Unscented Hair Shampoo – EWG Verified Vegan Formula with Naturally Derived Ingredients for Dry Scalp Care, 16 fl oz

Product Description

ATTITUDE Extra Gentle Hair Shampoo is an unscented, EWG VERIFIED shampoo made for people who want a clean, gentle, fragrance-free hair care routine. Formulated with 98.2% naturally sourced ingredients, this vegan shampoo helps cleanse hair while preserving the natural balance of the hair and scalp.

The formula features blueberry leaf extract to help soothe and protect a dry scalp, plus watercress and Indian cress extracts known for their purifying and tonifying properties. Its gentle, plant-based cleansing system is free from silicones, SLES, parabens, and phthalates, making it a smart choice for sensitive scalp care, fragrance-sensitive users, and families looking for a cleaner daily shampoo.

Ideal for all hair types, ATTITUDE Extra Gentle Hair Shampoo delivers a simple, trustworthy wash experience with no added fragrance, dermatologically tested care, and a vegan formula designed for clean beauty shoppers.

Key Benefits

• Gently cleanses hair and scalp without added fragrance.
• Helps soothe and protect dry scalp with blueberry leaf extract.
• Supports stronger-looking, revitalized hair with watercress and Indian cress extracts.
• EWG VERIFIED, vegan, and dermatologically tested formula.
• Made for sensitive scalp routines and everyday clean hair care.
• Free from silicones, SLES, parabens, and phthalates.

Dosage & Usage Instructions

Recommended use: Apply to wet hair, lather, then rinse thoroughly. The manufacturer does not list an exact measured amount, so use only enough shampoo to cover the scalp and hair based on hair length and thickness.

Best time to use: Use during a regular shower or hair wash routine, morning or evening. For dry or sensitive scalps, lukewarm water is preferred over very hot water.

Frequency: Suitable for routine use as needed. Daily use may be appropriate for some hair types, while dry or textured hair may benefit from less frequent washing.

Food guidance: This is a topical shampoo and is not taken with food. Do not ingest.

Hydration tips: Rinse well and follow with ATTITUDE Extra Gentle Conditioner for better softness and manageability. Avoid overwashing if the scalp feels dry.

Cyclic vs. daily use: No cycling is required. Use consistently as part of a fragrance-free hair care routine.

What to expect: Hair should feel clean and refreshed without added fragrance. Sensitive users may appreciate the unscented formula and gentle scalp feel.

Warnings: For external use only. Avoid contact with eyes. If eye contact occurs, rinse thoroughly with water. Discontinue use if irritation, redness, or discomfort occurs. Keep out of reach of children.

Ingredient-by-Ingredient Breakdown + Synergy

Aqua / Water / Eau: Main solvent that helps dissolve and distribute the formula evenly.

Sodium Coco-Sulfate: Cleansing surfactant that helps remove oil, dirt, and buildup from hair.

Glycerin: Humectant that helps attract moisture and support a softer hair feel.

Coco-Glucoside: Plant-derived cleansing agent that supports mild foam and gentle cleansing.

Sodium Cocoyl Isethionate: Mild surfactant that contributes to a creamy cleansing feel.

Lauryl Hydroxysultaine: Foam-supporting cleansing ingredient that helps improve lather quality.

Citric Acid: pH adjuster that helps keep the shampoo formula balanced.

Glyceryl Oleate: Conditioning ingredient that helps leave hair feeling softer after rinsing.

Sodium Benzoate: Preservative that helps maintain product freshness.

Sodium Chloride: Viscosity adjuster that helps control shampoo thickness.

Potassium Sorbate: Preservative that supports formula stability.

Panthenol: Also known as provitamin B5; helps condition hair and improve softness.

Guar Hydroxypropyltrimonium Chloride: Conditioning polymer that supports detangling and smoother hair feel.

Nasturtium Officinale Watercress Extract: Botanical extract used to help purify and revitalize the hair care formula.

Tropaeolum Majus Indian Cress Extract: Botanical extract included to support stronger-looking, revitalized hair.

Vaccinium Myrtillus Blueberry Leaf Extract: Botanical extract used to help soothe and protect a dry scalp.

Formulation Synergy: This formula combines gentle cleansing surfactants with humectants, conditioners, preservatives, and botanical extracts. The cleansing system removes buildup, glycerin and panthenol help support softness, guar conditioning polymer improves manageability, and blueberry leaf, watercress, and Indian cress extracts provide the formula’s scalp-soothing and revitalizing botanical profile.

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